Senior Software Engineer @ Kevala, Inc.

OCT 2021 - present

    Platform Software Engineer @ WillowTree

    APR 2020 - SEP 2021

      Software Engineer & Instructional Staff @ Hack Reactor

      OCT 2019 - MAR 2020

      • Mentored and instructed 63 junior developers towards proficiency in full-stack technologies
      • Built and maintained technical resources and sprints to enhance student learning
      • Introduced modern Front-End prototyping tools to the Austin campus curriculum

      Digital Experience Strategist @ car2go North America

      NOV 2016 - JUL 2019

      • Executed digital launch of Mercedes vehicles across North America in phases, developing and iterating education experiences in web, app and social platforms to achieve a 95% first-time driver satisfaction rate
      • Overhauled content strategy for mobile platforms that generated 56% more engagement on the same spend
      • Led digital arm of car2go’s Chicago launch, optimizing ad strategy to reach a record 37% of residents in two weeks and creating content that registered an average of 8.5 on Facebook/Instagram’s 10-point relevance scale
      • Managed the digital web, app and social experiences of over a million members across the US and Canada

      Digital Community Manager @ car2go N.A., LLC

      MAR 2016 - NOV 2016

      • Managed the brand's digital presence across 7 of 13 markets in North America, including the digital and social experience of 66% of members across Canada and the US
      • Worked in a team to implement several local and national campaigns to acquire new members and boost brand awareness
      • Developed a tone of voice appropriate to the brand, especially as it related to resolving issues.
      • Implemented a new visual content strategy to make messaging more relevant and appealing to both current and potential members
      • Reduced the overall response time of the brand on Social Media by more than 2 hours
      • Led city-specific initiatives to ease the on-boarding process for new members based on feedback from the community

      Senior Social Media Profile Manager @ Main Street Hub

      JAN 2015 - MAR 2016

      • Created and strategically enhanced communities for hundreds of different businesses across several industries including automotive, retail, food services, hospitality, medical and more
      • Developed a scalable system to handle the set-up and maintenance of our largest accounts
      • Led multiple trainings and workshops to further peers
      • Consistently performed in the top performance metric

      Profile Manager @ Main Street Hub

      MAY 2014 - JAN 2015

      • Worked with Customer Success and Community Management teams on a book of over 300 small business's social media profiles, ensuring accuracy, visibility and interest for the client's customers by fostering an appropriate brand voice and strategy for each unique client
      • Worked for a variety of clients across several industries including restaurants, retail, spa & salon, medical, automotive and hospitality fields
      • Suggested and implemented changes to product in first week which boosted team efficiency.
      • Led multiple trainings on technical and graphic software for the team
      • Fostered relationships with third parties and platforms such as Google to make our client's setup process more efficient

      Account Management Intern @ Translation LLC

      JUN 2013 - AUG 2013

      • Analyzed a variety of sales, demographic and psychographic data using Microsoft Excel and other tools to determine why Bud Light was performing poorly in relation to competition, presenting my findings directly to the client
      • Helped foster promotions with celebrities and key influencers of various target markets
      • Led a team to develop a campaign to make McDonald’s Dollar Menu relevant to millennials
      • Managed the social media presence of Brands under the Bud Light umbrella, examining consumer conversations and acting upon trends
      • Prepared materials for commercial shoots

      Intern @ People 'n Rich

      JUN 2011 - JUL 2011

      • Went through a training program in Account Services and Creative departments.
      • Designed a logo that was shortlisted for what will become the world’s second-tallest building, and Kuala Lumpur’s flagship MICE program, the KL Metropolis
      • Worked on the rebranding of the Eastin Hotels chain in the Southeast Asian region centered around transforming the consumer’s image of the chain from a shifty location to a reputable site for business executives
      • Saw through the creation and launch of the Massimo Bread brand in Malaysia
      • Research and analysis into the competitive atmosphere of cultured yogurt drinks for the Vitagen account
      • Designed a public service announcement platform for Fumakilla bug spray as part of their corporate social responsibility program
      • Completed presentations on the state of advertising to be presented at the MAA (Malaysian advertising association) by the company CEO

      Hospitality and Audio/Visual @ University of Texas at Austin

      AUG 2010 - DEC 2010

      • Worked at the front desk of the University Union and as an audio/visual assistant, handling a multitude of events and event reservations.
      • Developed customer service skills
      • Handled multiple event reservations and set up

      Presenter of Technology Segment @ English Breakfast Radio

      2008 - 2009

      • The English Breakfast Radio Show is a radio programme designed for expatriates living in the Netherlands run out of Amsterdam. I presented a fortnightly segment on technology trends.
      • Managed various radio scripts, created through research
      • Designed a segment catered to a very specific audience’s needs